With search engines, notably Google, continually tweaking their algorithms, SEO consultants have a responsibility to their clients to stay current on the latest news and trends revolving around search engine optimization and Internet marketing. While some algorithm changes may be minor and have little impact on your website’s ranking potential, other changes are significant enough to warrant an update to your optimization strategies.
A prime example comes from earlier this year when Google implemented a facelift to its SERP (search engine results page) format. While the increased font size and the removal of the underline to website title links may not seem significant, SEO consultants must explore such seemingly minor cosmetic changes to see if any optimization ramifications exist.
