SEO or search engine optimization knowledge is critical for the person starting out in e-commerce. Whether you intend to blog, run an online store or do anything else successfully online, you need to find out how to get noticed by search engines to ensure that people can find you. Understanding search engine optimization is critical for anyone who wants to succeed in online enterprise.
An important aspect of search engine optimization is the fact that you need to invest time and effort into your website regularly in order get traffic and keep traffic continuously increasing. If you allow your website to sit and collect dust it won’t do much for you. Here are our SEO tips for newbies.
SEO Tip # 1:
There isn’t a magical formula; at least none that’s evergreen so it’s important to stay current on Search Engine Optimization news. Dig deep to find information and read everything you can. You’ll find conflicting information at times but knowledge is power so absorb as much SEO news as you can.
SEO Tip # 2:
Create an easy to follow design with a standard homepage, easily viewable links and a site index. This way, people and online search engine like Google can find their way around easily and so can people.
SEO Tip # 3:
Determine what your target keywords are. There are some great SEO tools out there that can help you both for free or for a small fee. Often it’s fairly easy to figure this out on your own.
What are the top three to five words or phrases you would use if you were use to search for the product or topic you are selling? Make sure that those words are on each page of your website, especially in titles, headings and at the beginning, middle and end of each page. It’s a smart idea to use variations as well to give your site further credibility and increase the Long Tail.
SEO Tip # 4:
SEO Fact: Content is king. Always will be. Don’t assume that more is better in terms of keywords. Do not fall victim to the temptation to simply keyword stuff your site otherwise two things will happen. First, you’ll get banned by search engines and even worse, you’ll be ignored by humans who arrive on your page. Both types of visitors can see through vain SEO attempts to trick you to get onto their site.
Instead, you need to target the fine line between having enough keyword relevancy to make it impossible for the search engines to ignore you but not as much that your human visitors find your content to be poor quality. Hire a professional SEO article writer if you need to so as to come across as professional. Keep fresh content on your pages and change your content regularly. You don’t have to waste what you’ve put effort and money into, instead move your old content into archives so it continues to work for you simultaneously.
SEO Tip # 5:
Web 2.0 is about social networking. Social networking, social book marking, forum posting and link exchanges can be invaluable if you can get high ranking websites in your niche to exchange links with you, this can help. If you are blogging, comment on other blogs in your niche to get a link back to your site and generate interest from bloggers that frequent other sites in your niche. If you use tools like Technorati, Digg, StumbleUpon and other social book marking tools on your pages with appropriate tagging, you can bring relevant traffic fairly quickly and it’s viral so others will do the same. Social networking activities are also indexed by search engines.
In summary, there are basic to advanced SEO techniques and website optimization tips that you can use to get noticed with big three search engines. Your results will depend a lot on how narrow your niche is but there are some basic things you can do to be search engine friendly from the start. It’s never too late to optimize your site though so don’t lose heart if you didn’t follow this advice on your website from the get go. This is not an exhaustive list, but it is a great place to start for newbies to learn about basic SEO techniques, ideas and concepts.