Pay Per Click Advertising

Pay Per Click (PPC) Advertising or Paid Search Engine Marketing, is a cost-effective way for businesses to increase sales by focusing on potential clients who are already in the process of searching for your products and services within the search engines like Google, Bing or Yahoo.

You decide how much you want to spend, and our PPC management company will make the most of your investment through our pay per click services. Our pay per click services takes into account your daily budget and chooses the most profitable keywords with maximum conversion.

You can multiply your results by leveraging pay per click and search engine optimization together to enjoy greater visibility and increased web traffic when you advertise on paid search ads and organic search at the same time.

There are a few key ways to create a successful PPC campaign:

Keyword Research – A crucial element of a successful Pay Per Click campaign is ‘keyword research.’ This entails the process of identifying keywords that are most relevant for your company and implementing them in a PPC advertising campaign in a way that will drive targeted traffic to your company’s website. Our PPC management team will also research terms known as ‘Negative Keywords’, which are keyword phrases and combinations of keywords that you do NOT wish to appear in a search as they are not the users intent in landing on your website and would waste budgeted PPC fees.

Pay Per Click Services

Pay Per Click ads normally appear above and to the right of organic search.

PPC Strategy – We outline a plan that sets goals for cost-per-acquisition, targeted lead quantity, geo-targeting, while also establishing the most beneficial days and times of day to target your potential customers.

Pay Per Click Campaign Execution – Our team of experienced search marketers will create and apply your Pay Per Click campaign, relevant targeted ad copy/content, keywords, and the landing page of your website to draw the attention of your potential customers.

Analysis and Continued Optimization – SEO Fuel’s search marketing team consistently analyzes and monitors your PPC campaign(s) to increase your advertising campaign conversions while also fine tuning or reallocating budget away from under-performing advertisements and keyword phrases to improve your return on investment.

Contact us today to learn more how our Pay Per Click services can help your company gain visibility online and create lead generation machine!