Here’s something most website owners eventually come to realize at some point in time. Using the right or wrong SEO tactics can either make or break your site. It’s widely known that if you do SEO right, you can propel your site up the ranks, maybe even to that coveted first spot on the search results. However, if you do SEO wrong and engage in risky tactics, Google could torpedo your site to obscurity.
The saying goes: “It’s a thin line between love and hate.” Well, the line between good SEO and bad SEO isn’t much thicker. Today I’m going to break down some of the most common SEO mistakes people make that can do long-term damage to their websites. Trust me when I tell you, NEVER commit these 5 SEO mistakes ever.
Let’s start with this one…
1. Buying links
This is a huge mistake that website owner’s unfortunately make far too often. If you’re contacted by an SEO firm or see an ad guaranteeing you hundreds of links for a one time fee do yourself a favor and ignore it. Buying Links will no doubt get you penalized in the long run and that’s coming directly from former head of Google web spam team Matt Cutts.
2. Keyword stuffing
This is one of the most common SEO mistakes. If you stuff your pages with keywords for SERP’s, then chances are it won’t read naturally for HUMANS, and Google’s number 1 priorities are delivering great results and a great user experience. You aren’t providing a great user experience if you stuff your keyword in the text every few sentences. So don’t over optimize. If you use WordPress, you can download the Yoast SEO plugin to alert you if you’ve over-optimized for your chosen keyword.
3. Jumping on the latest SEO scheme
Link wheels, link pyramids, private blog networks… They were all at one point the latest “get ranked quick scheme” and true enough they worked for a period of time, but as always Google eventually figured it out, updated their algorithm and slapped all the sites that were using these tactics to oblivion. Do your site a favor and don’t jump on the latest blackhat SEO fad. The odds are that you will pay for it in the long run with a steep drop in rankings.
4. Not cleaning up broken links
This one is very sneaky and very common. Most websites eventually accumulate broken links. It’s almost impossible to avoid it if you’re a blogger and have been publishing content for awhile.
But take note of this: As common as broken links are they signal one thing to Google… That your content isn’t up to date. So set aside a little time and clean up those broken links. Sounds like a time consuming and tedious task, right? Well, you can make it a lot less time consuming and a lot more convenient if you install the WordPress plugin “Broken Link Checker.” This plugin will alert you to any broken links on your site so you can easily fix or replace them in a few clicks, and all from one simple dashboard.
5. Publishing thin content
Last but not the least on this list of SEO mistakes you should never make is publishing thin content. And when I say thin I mean content that doesn’t extensively explore the topic it was meant to explore. Plain and simple, Google wants to deliver relevant answers to its searchers. It also wants to deliver the most thorough answers possible. So, if your content is thin it likely won’t rank high. Generally speaking, any article under 500 words has little chance of ranking on the first page of the search results.
When it comes to using SEO tactics to rank your site in the search engines avoiding these 5 common SEO mistakes is definitely a step in the right direction. Now let’s sum it all up: Don’t buy links, avoid keyword stuffing, don’t jump on the latest black hat SEO fad, clean up your broken links, and publish detailed content that answers searchers questions. If you do all these things and have a little patience, your site should be ranking in no time!