Here is a list of 35 SEO tips to rank your website on top of Google
1. Choose your domain name carefully. Make it memorable.
It is very important that the domain name of your site is related to the websites topic. In fact, it is best if the title of the site is the same or near as to the domain name so people can easily recall it and visit it again. With that, you should spend some time coming up with the possible domain names and search for keyword related terms while also choosing a domain name that is catchy and short.
2. Establish the main keyword of your site.
One of the very first things that you should do for success marketing your website online is to establish the main keyword of your website. When you are able to accomplish this, you can then make use of thee keyword term to optimize your web page around those keyword related terms.
3. Use a keyword tool.
Using a keyword tool in order to determine the keywords of your site can go a long way in gaining website traffic. There are lots of keywords tools that you can take advantage of today. Whatever type of tool you want to utilize, make sure to understand how to use it effectively in zoning in on related keyword phrases that could attract attention to your website or blog. Picking the wrong keywords that either have too much competition or no estimated search volume will set you up for disappointment.
4. Quality of your content.
In order to attract people to visiting your site on a regular basis, you need to establish some high quality content. If you can make it interesting, and give good insight or knowledge in your expertise, then all the better. Write the articles around valuable information so that people would be able to appreciate it and want to come back again. The latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content. In essence, stop worrying about keywords and focus on the user experience.
5. Add more content to your site.
You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content.
6. Don’t forget the keywords in your image file.
When you upload images on your website, which are related to your products and services, do not forget to establish keywords for the image as well. Remember to fill out the “alt” tags for SEO purposes which could show up high over time if optimized correctly. This also will lead to increased traffic.
7. Increase the domain authority of your site.
Domain Authority (DA) is actually an important signal with strong correlation to high organic search rankings. Traditionally, a link from an authority website is very valuable, as it’s seen as a vote of confidence. Having a higher Domain Authority than your competitors means that your site is more likely to rank higher in search engines. It therefore makes sense that if you want to give your site an overall SEO boost, focus on increasing your Domain Authority over time.
8. Pinpoint your top competitors.
Knowing your competitors is one of the best things to do in order to get ahead of them, or at least be at par with their performance. After identifying your closest competitors, try to analyze their online marketing strategies. See if such techniques can also be applied on your web page, so that you can take advantage of them if possible. An example would be to determine what high page rank links are they acquiring to point to their website. If you can mirror them, it should help you move up the rankings as well.
9. Determine your best keywords.
Do your research in order to determine the keywords you are using that pull the most traffic. This will give you more edge over your competitors in terms of attracting more potential customers to your website. Once you identify the best keywords, optimize your site with it, as well as your articles, so that you can maximize the benefits you can derive from it.
10. Determine if your website is crawlable by various search engines.
In order for people to find your site when they search for information related to it, your website should be crawlable by search engines. Make certain that your web files are not block from being indexed.
11. Make the most out of your tags.
Title tags are used to tell search engines and visitors what your site is about in the most concise and accurate way possible. To ensure that your web portal would benefit from your tags or title tags, you should use target keywords in it. Aside from that, you can also mention the area you provide services to in your title tag, if you cover a specific area. Moreover, you should also make use of the most valuable keywords at the beginning of your title tag.
The keywords in your title tag show up highlighted in search engine results (if the query uses those keywords), as well as in your browser tab and when sharing your site externally. You can write your own title tag inside thearea of your website’s HTML code:
12. Establishing titles for your site’s pages.First and foremost, you should make sure that each page on your website is provided with a title. On top of that, the titles should be short and catchy, so that they are more captivating. In addition, you should make sure that the titles on each of your site’s pages are unique.
13. Distribute your articles to various article directories.
Each time you write an informative article, distribute the content to a number of article directories. In doing so, you are making sure that more people have a chance to visit your site. Article directories are frequented by people all around the world and can lead to a good amount of traffic if your content is interesting to those who follow topics you write about.
14. Don’t forget the links.
When you submit your articles to various article directories, do not forget to include backlinks within the content. These links should take the readers of your articles to your website when they choose to click it. In most cases, the links are included at the bottom part of your articles, so that people would see them just prior to finishing reading the article.
15. Beware of Keyword Stuffing.
Although utilizing keywords is one of the ways to promote your site, you should be careful in not overdoing it. If there are too many references to the exact match keywords within the content it can be considered “Keyword Stuffing”. When this happens, search engines, especially Google, may see your web page as a spam site, which is not good.
16. Local SEO.
Increasingly, Google is serving results to users based on their location. This is particularly important to businesses out there in the real world who need to catch a searcher’s attention just at the right moment like while walking down the street, on their mobile and looking for somewhere to get a drink or bite to eat.
You should register with Google My Business and verify that all your business information is correct and up-to-date, such as opening times, contact information, customer reviews and that your business is categorized correctly.
17. Cross-device compatibility.
Is your website and its content equally optimized for any given screen size or device? Keep in mind that Google has stated that responsive design is the preferred method of mobile optimization.
18. Schema markup.
You can make your search results appear more attractive by including Schema markup to the HTML code on your web pages. This can help turn your search results into a rich media playground, adding star-ratings, customer ratings, images, and various other bits of helpful info. Schema is also the preferred method of markup by most search engines including Google, and it’s fairly straightforward to use.
19. Minimize broken links.
Broken links are not good to have on your site, since they can cause missing images, and such. Keep in mind that not only people dislike them, but also various search engines. Therefore, if your site has lots of it, then it may not rank good in them. To avoid this, make use of link-checker sites or tools, so that you would know whether your site has them.
20. Take advantage of free blogging platforms.
There are lots of blogging platforms today which allow you to make your own blogs. Taking advantage of them can help you gain more traffic to your websites in order to expose your products or services to many people. Optimize your blogs with well researched keywords so that people would find them easily. Many platforms also incorporate social media plugins so you can distribute via Facebook, Twitter, Pinterest and more very easily.
21. Web hosting.
The quality of your web hosting company can also affect your site’s performance. You need to make sure that you have signed up with a reliable service provider with good customer service. Up-time and speed of the website are both critical. Read reviews and testimonials for various web hosting companies and compare their features and benefits.
22. Be helpful in online forums.
If you want more people to visit your site, then you should become more helpful in online forums. Being helpful means that you offer valuable information to people by answering questions related to your chosen topic or expertise. Aside from that, you can also start a thread about a certain topic and provide valuable tips and tricks.
23. Make use of backlinks.
Backlinks are simply links that lead people to your site that come from another site. It is best to make use of one way links (no link exchanges!). Acquire links from good domain age (DA) websites and citation trust along with being a website similar to your businesses industry.
24. Use website analytics tools.
It is very important to keep track of the number of people that visit your website on a daily basis. Google analytics is one of the most popular analytics tools you can use and it’s free. With an analytics tool, you can view the number of visits to your site along with information about where traffic came from as well the keywords they used to find your site.
25. Targeted traffic is more important than just traffic.
Gaining more internet traffic is very important. However, it is best if your site acquires targeted traffic, instead of just online traffic. This is because targeted traffic means that people visiting your web page are those that are really interested in the services and products that you can offer to them.
26. The first paragraph on your web pages.
Focus on making the first paragraph of your web pages as catchy as possible. Optimize the first paragraph with your main keywords as search engines rely heavily on the early portion of web pages rather than the bottom. The footer is the least important as it relates to SEO these days.
27. Don’t forget the value of social networking.
If you have not started using social media for your SEO efforts, then it is best to start now. Reaping the benefits from social media takes some time. Social media not only can grow brand exposure, but also helps in acquiring backlinks. So, although social media does not help directly with SEO, the obtaining of backlinks do assist with SEO.
28. Include your brick and mortar establishment’s address.
If you have a physical storefront business and you want to establish better a web presence, then make sure to include your local address on your website. Also, include it in the contact section of the web page. This will help in your local SEO efforts.
29. Use long tailed keywords.
These are simply more keywords in a keyword phrase. An example is “affordable SEO company in Chicago”. Just make sure that the keywords within the phrase are significant to your site’s topic. Long tail keywords may not have as many searches per month but they are easier to rank for so you will get some traffic from them.
30. Add internal linking within your website.
Internal linking is very important for reasons such as:
- To provides your viewers with further reading options on your site. As long as they are relevant and you use clear anchor text (the clickable highlighted words in a hyperlink). This can help reduce your bounce rates while leading to higher click through rates (CTR).
- It helps to improve your ranking for certain keywords. If we want this article to rank for the term “better SEO for websites” then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for “better SEO for websites”. Some SEO experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.
- It helps Google to crawl and index your site. Web crawlers that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content and make it easier to crawl your internal links.
31. Bold or italicizing your important keyword phrases.
To emphasize on your keyword phrases, you can actually bold or italicize them. By doing that, you would be making the keyword phrases stand out. Just don’t overdo it, since it may not look good on your site.
32. The rate of speed in getting backlinks.
It is true that more backlinks can help your site in gaining more traffic and raise your rankings. However, you should not get them as quickly as you can since search engines may become suspicious of your site’s activities. Make backlinks in a slow but consistent manner just to be on the safe side.
33. Make sure to provide links on your online forum profiles.
When you participate in online forums, provide a link to your website below your name or on your profile. This way people will be able to visit your site if interested in learning more about you or your business. Just make sure to leave an interesting comment that is on topic.
34. Provide links on your social networking profiles.
Don’t forget to provide links on your social media profiles so that people get funneled to your website whenever they want to learn more about you. Plus, many social media links provide a backlink from a highly trusted website which is good in raising your own domain age and trust.
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “When is the next Foo Fighers concert” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best burger bar nearest to me?”